About Us

Our Story

Idee d’Arte was founded in Positano in the early 1990s, when Gabriele and his wife Maria decided to leave behind the thriving world of linen clothing and traditional Positano fashion to follow their greatest passion: art.

They transformed their boutique, located in the heart of Positano, into an art gallery dedicated to local artists and to the many creatives who have found inspiration in Positano and along the Amalfi Coast. Over the years, they developed lasting collaborations with a carefully selected group of artists, gradually creating a distinctive collection of paintings and sculptures inspired by Mediterranean life, travel and the natural beauty of the region.

Travellers, dreamers and lifelong lovers of art, Gabriele and Maria eventually became creators themselves. In collaboration with trusted artists, they began developing original artworks inspired by the people, places and cultures they encountered during their journeys. Each painting was conceived as a one-of-a-kind piece, while their bronze sculptures reflected the animals, human figures and experiences that had captured their imagination.

As the family grew, their children, Alessio and Michela, brought new ideas and creativity to the business. This marked the beginning of Idee d’Arte’s handcrafted jewellery collections, created in Positano with the same dedication to individuality, craftsmanship and artistic expression passed down by their parents.

Today, the family creates Italian handmade jewellery in sterling silver and 18k gold-plated silver, using natural stones, coral, minerals, shells and authentic sea glass collected from the beaches of Positano. Every piece of Positano sea glass jewellery is shaped by hand, preserving the natural colours, textures and imperfections that make each creation truly one of a kind.

With time, dedication and a shared passion, the family opened two additional boutiques in Positano. Today, Idee d’Arte continues to offer handcrafted jewellery, original paintings and bronze sculptures while remaining deeply connected to its roots and to the unmistakable beauty of the Amalfi Coast.

For the Idee d’Arte family, inspiration is often as simple as opening the balcony doors, looking out towards the Mediterranean Sea and feeling the warmth of the Positano sun.